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What working together actually looks like.

Three typical engagements, week by week: the problem we start with, what each team does, and what we measure. If your situation looks like one of these, you'll know what to expect.

These are sample engagement plans based on how we structure our work. They're not specific client results. Ask us for references in your industry on a strategy call.

  • E-commerce
  • Programming
  • Acquisition
  • Social media

A DTC brand whose ads outgrew its store

Ads bring in traffic, but a slow Shopify theme and a messy checkout lose buyers. Social posts go out whenever someone has time.

  1. Weeks 1–2: DiagnoseSpeed audit, checkout recordings, ad account review, and tracking check.
  2. Weeks 3–8: RebuildNew theme, simpler checkout, and server-side tracking, while ads keep running.
  3. Week 9 onward: ScaleFresh creative every month, organic winners turned into ads, and weekly reports.

Build team

  • Shopify theme rebuild for speed
  • One-page checkout and upsells
  • Klaviyo and review app integrations
  • Server-side conversion tracking

Grow team

  • Meta and TikTok ad restructure
  • Monthly UGC-style video ads
  • Abandoned-cart and post-purchase emails
  • Instagram and TikTok calendar, 4 posts a week

What we measure

  • Conversion rate
  • Cost per purchase
  • Return on ad spend
  • Repeat purchase rate

Who's on it

  • Account lead
  • Shopify developer
  • Paid social strategist
  • Content creator
  • B2B SaaS
  • Programming
  • Digital marketing
  • Acquisition

A funded SaaS startup with a product and no pipeline

The founding team built a great product. Now they need a website that explains it, a steady flow of qualified demos, and help shipping features faster.

  1. Weeks 1–3: PositionCustomer interviews, competitor review, messaging, and ideal customer profile.
  2. Weeks 4–9: LaunchNew Next.js marketing site, HubSpot setup, and the first LinkedIn and Google campaigns.
  3. Week 10 onward: CompoundSEO content, outbound sequences, and an embedded engineer on the product roadmap.

Build team

  • Marketing site on Next.js and a headless CMS
  • Product-led signup flow
  • CRM and product analytics integration
  • Part-time embedded product engineer

Grow team

  • Messaging and website copy
  • Google and LinkedIn ads
  • Comparison and use-case content for SEO
  • Outbound email and LinkedIn sequences

What we measure

  • Demo requests and trials
  • Cost per qualified opportunity
  • Organic sign-ups
  • Sales cycle length

Who's on it

  • Account lead
  • Full-stack engineer
  • Content strategist
  • Demand gen specialist
  • Healthcare
  • IT services
  • Digital marketing
  • Social media

A multi-location practice that needs to be secure and found

Five clinics, aging IT, HIPAA obligations, and patients who search "near me" and land on a competitor.

  1. Weeks 1–4: SecureSecurity assessment, multi-factor authentication, device management, and backups.
  2. Weeks 5–10: Get foundGoogle Business Profiles, location pages, online booking, and review generation.
  3. Week 11 onward: EngagePatient email newsletter, social content for each location, and monthly IT reviews.

Build team

  • Managed IT and help desk for all locations
  • HIPAA technical safeguards and BAA
  • Website rebuild with online booking
  • Microsoft 365 hardening

Grow team

  • Local SEO for every location
  • Review request automation
  • Patient email program
  • Facebook and Instagram management

What we measure

  • Online bookings
  • Map pack visibility
  • Review volume and rating
  • IT ticket response time

Who's on it

  • Account lead
  • IT engineer
  • Local SEO specialist
  • Social media manager

Want a plan like this for your business?

On a 30-minute call, we'll sketch the first 90 days for your situation.

Get my 90-day plan